Our Story

Meaningful Play. Lasting Memories.

WowPlay began with a simple observation: children don't remember toys, they remember moments. So we build toys that hold those moments — literally, in every press.

Toddler exploring the WowPlay Click busyboard on a sofa

Play That
Sounds Like Home.

We're a small team based in Jaipur, Rajasthan, working with local wood artisans to handcraft busyboards that carry something screens never can: your own family's voice, laugh, and lullabies. Every WowPlay Click is built to order, for one child at a time.

We believe childhood deserves more than screen time — and that the best learning toys are the ones that bring parents and children together, not apart.

What We Believe

Designed to Support Growing Minds.

Every switch, button and light inspires natural learning and helps your child build skills for life.

Curiosity First

We design for the question "what happens if I press this?" — not for passive entertainment.

Family, Not Screens

Every sound is chosen by you — a parent's voice, a grandparent's song — so play stays personal.

Honest Materials

Solid Sheesham wood, non-toxic finishes and rounded edges — nothing you'd hesitate to hand a child.

How WowPlay Came to Be.

The Idea

A busyboard built for a friend's toddler sparked the question: what if every button played a voice the child already loved?

Finding Our Wood

We partnered with Sheesham wood artisans near Jaipur, prioritizing hand-finished, child-safe craftsmanship over mass production.

Personalized Sound, Made Simple

We built a WhatsApp-based recording flow so any parent — not just the tech-savvy ones — could personalize a toy in minutes.

WowPlay Click Launches

Today, every WowPlay Click is still individually programmed and packed by hand — built one toy at a time, for one child at a time.

The People Behind the Vision

Built by People Who Love Learning.

WowPlay is part of a wider learning and technology ecosystem, bringing together experience in education, robotics and AI — with one shared belief: children learn best when curiosity becomes play.

MindTinkers ↗ EngineAI ↗

Nitesh Chaudhary

Founder & CEO · Education & Innovation

B.Tech, IIT Bombay. Founder of MindTinkers and COACHENGG, Nitesh brings a strong foundation in technology and innovation to the mission of empowering young minds.

Prateek Kumar

Tech Educator · Robotics

Tech Educator with 13+ years of experience, Prateek focuses on how children learn through reasoning, critical thinking and practical application.

Prince

AI Research Engineer · AI & Emerging Technology

Founder & Chief AI Research Engineer at EngineAI, Prince specializes in scalable, energy-efficient ML/DL systems and production AI agents, with experience across Indic AI, robotics and emerging technologies.

Some toys keep children busy.

WowPlay keeps families connected.

Shop WowPlay Click